Convert Excel to a Google Merchant feed

Turn an Excel product sheet into a Google Shopping feed. GetProductFeed handles the attribute names, availability values and price formatting Google expects.

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How it works

  1. 1

    Upload your Excel file. We normalize prices to the "12.34 EUR" format Google requires.

  2. 2

    Review the AI mapping onto Google Merchant attributes — id, title, price, availability, brand (vendor) and gtin (barcode).

  3. 3

    Download the feed CSV, add your product links, and upload it in Google Merchant Center.

Frequently asked questions

How is availability decided?
From your stock column: a positive quantity becomes 'in_stock', zero becomes 'out_of_stock'. If there's no stock column, products default to in_stock.
Where does the brand come from?
Your vendor/manufacturer column maps to Google's 'brand' attribute, and your article number maps to 'mpn'. A barcode column maps to 'gtin'.
Are titles trimmed?
Yes — ids are capped at 50 characters and titles at 150 to stay within Google's limits, so long SKUs or titles never get the row rejected.

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